Resume

LMI | Government Consulting

Tysons, VA · Digital Marketing Specialist · 11/2016 to Current

Sustain Creativity | Web Development & Digital Marketing Agency

Gaithersburg, MD · Account Director · 01/2015 to 10/2016

• Managing 15 – 20 simultaneous web projects and retainer clients; acting as the liaison between the client and the agency’s supporting staff
• Gather necessary information from clients to plan and define project’s scope of work, budget, and timeline, coordinate these requirements with the production team
• Lead the content team, design team, and programmers throughout the set-up, construction, implementation and completion of a project
• Ensure all milestones are being met and tasks are being completed correctly
• Troubleshoot issues brought up by the support staff or the client, and train the client how to use their websites’ back office tools

Sustain Creativity | Web Development & Digital Marketing Agency

Gaithersburg, MD · Marketing Director · 01/2015 to 06/2015

• Built an effective marketing team from the ground up; interviewing, training, managing, and monitoring employees’ short-term and long-term progress
• Developed the brand strategy and marketing campaigns for international tours and digital products
• Created and implemented a marketing infrastructure to support the execution of these strategies
• Collaborated with the design team and web development team to produce effective and well-branded user experience throughout online properties
• Negotiated advertising purchases and media buys at 25-45% reduced costs in order to maintain budgets and increase ROI
• Maintained a large network of industry partners and leveraged these relationships to expand audience reach, brand awareness, and increase revenue streams
• Increased web traffic by over 40% with strategic online media campaigns, increasing SEO relevant content, and A/B testing to improve UX

Fierce Markets | Digital Marketing Firm

Washington, D.C. · Marketing Solutions Coordinator · 06/2014 to 01/2015

• Acted as a campaign manager for approximately 4 million dollars in client campaigns including, live webinars, white papers, eBooks, banner ads, web ads, e-mail marketing, and other performance marketing campaigns
• Coordinated between external clients, and internal departments to prioritize and manage the campaign lifecycle
• Performed day-to-day email marketing activities including, email and landing page set-up, segmentation, scheduling, testing, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns
• Produced and troubleshot outbound email campaigns including HTML templates, list segmentation, and other aspects of email execution
• Monitored the flow of resources to ensure on-time delivery of ad campaigns, while delivering reports as necessary to clients and sales representatives

Capstone Strategic Inc. | M&A Consulting Firm

McLean, VA · Market Analyst · 10/2013 to 05/2014

• Conducted primary and secondary research in order to develop and organize industry and subsector data
• Responsible for a wide variety of industry market research including, hospitality, oil, clean energy, aerospace, retail, healthcare and material handling
• Identified potential acquisitions and target companies with purchase prices as large as $100M
• Assisted in the execution of acquisitions, divestitures, mergers and financing engagement
• Interviewed both the client (buyer side) and the target company stakeholders during the pre-due diligence phase of the M&A process
• Compiled and analyzed information to be used in financial modeling, industry analysis, and client proposals
• Prepared complex reports to include an analysis and summary of research findings, recommending the top market segments and/or acquisition prospects for clients to pursue based on strategic criteria jointly developed with client

Big Ten Network | Purdue University Athletic Promotions

West Lafayette, IN · Production Assistant · 08/2010 to 05/2011

• Designed and applied marketing plans for varsity sports at a Big Ten University
• Organized event promotions and coordinated social media with direct marketing to reach fans and ticket buyers
• Planned meetings and created presentations to obtain department approval

Charles Warren Fairbanks Center for Medical Ethics

Indianapolis, IN · Research Assistant · 01/2010 to 01/2011

• Responsible for conducting research, organizing data, creating and cataloguing presentations
• Created a scale to interpret patient-provider communication and multi-modal analysis regarding interpersonal communication skills
• Analyzed data to discover trends and produce professional presentation to director of Medical Ethics Center
• Successfully obtained grant money to continue with the research methods of communication training

Walt Disney World

Orlando, FL · Recreation “Cast Member” Intern · 01/2009 to 08/2009

• Collaborated with management to plan activities for hundreds of international families
• Supervised and regulated highly stressful guest situations to maintain high standards of customer satisfaction
• Participated in multiple business seminars led by Disney Management including corporate communications and HR management